Two artists from Omiš, Vice Tomasović and Josip Rogošić, launched the first Almissa contemporary art festival, titled “Open Air”, with the intention of shaking up their milieu which had no real contact with recent art events. This eclectic manifestation united exhibitions, experimental and alternative music, performance and theater art, while emphasizing the role of producing new content, improvisation and experiment. The majority of the festival program took place in a public space (a square), which was, much like the rest of the city core, transformed into a platform for catering and tourism. Restaurant owners had heavy complaints since the festival program affected their income. This lack of tolerance nearly caused physical violence, when Dobar vid, a band from Split, improvised onstage, referring to their surroundings: stinky squids and angry waiters. A local art collective, Insipiens, disrupted the band’s performance, receiving applause and praise from the caterers. The performers concealed their identity using tin foil, brought a table on the stage and started eating a large painting. It took 20 minutes for the Insipiens to finish the meal, leaving the confused audience and restaurant guests to the shock and confusion caused by the art-punk band Ilija i Zrno Žita. This Split-based group combines performance art and happening in order to create a humorous, energy-fueled performance which marked the end of the festival’s 1st edition. Their underground hit “Neka tebi kušin bude stina, pizda ti materina” later became the festival’s anthem. A couple of days after the festival was closed, it was clear how Omiš was pushed into contemporary times and that the festival’s future lied in performance, happening and the production of unusual social situations.